The kiosk is a research project for now, but HP is talking to retailers about live testing. The first kiosks could show up in retail stores in about two years.
A supermarket, for instance, could offer a discount on a steak to a customer who tends to buy expensive wine, rather than a low-income family that uses the lower prices to stock up.
The system offers retail marketers granular control over the number of items that they can sell, and allows them to provide discounts to their most loyal and profitable customers.
Retail Store Assistant allows retailers to push excess inventory by offering personalized rebate deals, and to prevent an item running out by discontinuing a promotion or even by discounting alternative products.
The system also prints out shopping lists and personalized discounts and indicates their location inside the store.
The kiosk is placed inside retail stores, and customers log in with their loyalty card to access personalized offers, a shopping list and information such as instruction videos or recipes.
HP Labs has unveiled a Retail Store Assistant kiosk that provides customers with a personalized shopping experience while allowing retailers to better target marketing campaigns.
HP's Retail Store Assistant allows retailers to push excess inventory by offering personalized rebate deals, and to prevent an item running out by discontinuing a promotion or even by discounting alternative products. The system offers retail marketers granular control over the number of items that they can sell.
HP Unveils Personal Shopping Assistant
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"A supermarket, for instance, could offer a discount on a steak to a customer who tends to buy expensive wine, rather than a low-income family that uses the lower prices to stock up."
Of course, offering discounts to selected, profitable customers who can afford to drop large sums at the store means no longer offering them to the customers who actually need them.
"The system offers retail marketers granular control over the number of items that they can sell, and allows them to provide discounts to their most loyal and profitable customers."
Of course, all of this watching will be good for stores and bad for consumers, as John Vanderlippe and I have been saying for years. (See our website) The article below about the "new" HP retail assistant says it pretty plainly, too:
That's why the industry wants the automatic data capture capacity of RFID readers in entrances and spychips in loyalty cards. That's the only way they can be sure of getting people's data when their other schemes fail.
When you go shopping you just want to find what you want and get out, not play with the latest in-store technology. If it's playing with technology you want, you'll go home and connect your brain to a video game, not peer intently into a coupon kiosk or interact with a klunky laptop strapped to your grocery cart. These systems will never take off. Not because they are invasive, but because they're a pain.
People don't want this in their stores. I don't see how they can continue to develop this "new idea" year after year after year.
In its latest much-ado-about-nothing press release, HP has unveiled an in-store kiosk designed to keep track of your purchase history and offer you coupons. *Yawn*
Future Flop: HP's New Shopping Assistant
Spychips RFID Blog: Retail Archives
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